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"I would not sell my copy of Forbidden Keys to Persuasion for any amount of money, once youve read your copy neither will you." - Dave Lakhani, Author of Persuasion - The Art of Getting What You Want - www.howtopersuade.com
- From:
- Blair Warren
- blairwarren.com
Some cult leaders and con artists can convince people to do virtually anything while the masses struggle to persuade others in even the most trivial of matters.
What do these people know that the masses do not?
There are parents who have the best intentions toward their children yet lose them, virtually overnight, to gangs whose intentions are anything but honorable. There are truly spiritual people whose messages of hope and love are mocked and ultimately ignored while others who spew messages filled with hate, jealousy and revenge find legions of loyal followers. And there are those who refuse to make regular savings account deposits who will lose it all overnight by going into "business" with someone theyve met just days before.
Whats going on here?
For years I explored this question, not just by studying cults but also by investigating other areas where similar power reared its head.
I studied confidence men, magicians, comedians, actors, psychotherapists and such looking for the keys to their power. While their motives may be dramatically different, these people also have the ability to forge deep bonds with others and turn these bonds into powerful realms of influence. These are the true masters of persuasion - people who live and die by their ability to touch other peoples lives and move them to act. In other words, to persuade them.
But how do they do it? And more importantly, how can the rest of us utilize such power in ethical ways?
My effort to answer these questions resulted in The Forbidden Keys to Persuasion - a six week e-class taught in 2003 and 2004 for as much as $1,950. Heres what a few of my students had to say about the course:
The Forbidden Keys to Persuasion e-class is life changing with totally original, exciting insights into human nature. I have never seen these concepts discussed anywhere else. They are like an exposé of our own nature. I found myself excited to receive and work through each lesson - miracle given that I usually receive over 500 e-mails a day!
Larry Clapp, Ph.D. J.D.
"I've studied, practiced and had a strong interest in persuasion and influence for about 20 years. Yet The Forbidden Keys to Persuasion challenged me with new material and outrageous ideas that make so much sense. It is not that everything else I knew is wrong, but that Blair has revealed another important facet of the puzzle that unlocks and adds power to the other elements. Blair is a good teacher, and his material is thoughtful and learnable. Anyone who needs to influence others should take this course. And that means everyone."
Geoff Kelly
"I am impressed with the material. It's exactly what I was looking for and what you represented. Learning how people REALLY operate and how to persuade them ethically to my way of thinking is the most valuable learning there is...I think this material should have a high price. It's THAT valuable."
John Bedosky, Attorney-at-Law
Secret Psychological Tactics of Cult Leaders, Conmen and Comedians
The course covered and UNcovered such topics as Psychological Ventriloquism, Gaslighting, Playing Games You Cannot Lose and much more. Most people will never even hear of ideas like these much less ever know how to use them. It also exposes:
- Two ugly truths no one wants to talk about
- Why people dont respond to honest communication and what they WILL respond to
- The Masking of Intent
- The Achilles Heel of the Human Mind
- Our 7 "Hidden Addictions
- An ad that changed history
- The Mechanics of Cult Mind Control
- How to Create a Context of Power
- The Power of a God Complex
- and much, much more
Some have asked if this material has a particular focus such as copywriting, sales or negotiation. It does not. This material is about persuasion as it applies to a broad spectrum of interpersonal relationships and human communication. In other words, it is not specifically about copywriting, sales, marketing or family relationships, etc. It is about human nature - how to understand it, how to work with it and most importantly, how to turn it to our advantage. So while salesmen, marketers, copywriters and others will certainly profit from it, it is not intended to address any particular area of persuasion over another.
I have used these ideas in my work as a television producer to create numerous television programs and commercials, marketing strategies for our own company as well as those of clients and have used them in my daily life to improve my relationships with family, friends and clients. I cannot imagine an area of interpersonal communication that cant be transformed by studying this material.
"This is the most intelligent and articulate book I have ever read on persuasion. It is truly masterful and in the right hands can transform not only your business and marketing, but you!
I give this book my five star endorsement, two thumbs way up and would recommend it to anyone and everyone who is actually ready to discover why people do the things they do, including buying or not buying your products. Just get it and read the living heck out of it."
Eric Louviere - EricLouviere.com
Some have asked how this material compares to other approaches to persuasion such as NLP, Speed Seduction, the work of Robert Cialdini and others.
Except for the fact that they are all related to persuasion, there is little overlap or relationship between them.
Ideas That Are Original, Obscure, Even Outlandish
My material isnt meant to replace, piggyback or refute any other body of work. There is a lot of good work out there and no one has the monopoly in this area. If you are interested in persuasion, you should study all of it. My work, however, all came from asking a single question:
How do cult leaders and conmen get their victims to willing act against their own self-interests while the rest of us often struggle to influence others in even the most simple of situations?
I believe if we can understand how some people sell death, suicide, promises of UFOs, clones, and other extreme concepts to their followers, we can learn something very powerful about how to sell more traditional ideas and products in our everyday lives. The Forbidden Keys to Persuasion manual covers everything I have learned about this process and how we might use it in positive and powerful ways.
"I believe there are two types of persuasion: the white art of persuasion and the black art of persuasion. In the same way you must have an equal balance of yin and yang to be a complete person, one must master both the light and the dark to function properly in this world. Blair Warren's 'Forbidden Keys to Persuasion' is like an arcane and extremely powerful Kung-Fu manual of the black art of persuasion. Manipulation is happening all the time. Politicians, the Clergy, the news media, salesmen, even your friends and family ... Many times they are all using the 'black arts' whether they know it or not. Like very few people in this world Blair gets that. Not only does he *get it* but he is able to pass that 'getting it' on to you in a clear and concise way that almost anyone could understand."
Mark Joyner, #1 Best-Selling Author of "The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less"
"You don't need to do years of in-depth research (like Blair Warren has) to know that THE key to any and all success in life and work is communication. Understand why and how, become a skillful communicator... even a masterful one and you'll have it- what ever 'it" you're after- made.
I'd just finished reading Dr. Robert Cialdini's definitive book, INFLUENCE The Psychology of Persuasion and knew I had to learn more. Blair's Forbidden Keys to Persuasion is the more I was looking for. More and better, I say, because it went deeper into me... gave me both principles and practicals I've put to use immediately to create greater understanding, ease and success in my life. Great stuff!"
John Milton Fogg, Author, The Greatest Networker in the World, Founder, TheNetworkMarketingMagazine.com
So how do cult leaders, conmen, comedians and others exert such a powerful influence over others? What lies behind their persuasive power? And more importantly, what can the rest of us learn from them? Nows your chance to find out.
Available for Immediate Download
The original e-class cost $1950. Two years later I sold a privately printed, bound manual for $197. Now, for the first time ever, you can purchase an e-book version of the original class manual and be reading it just minutes from now for just $97.00. This e-book version includes all six lessons from the course, the complete homework assignments, a Q&A and a bibliography.
Personal 100% Money-Back Guarantee
Download your manual now and take up to 60 days to decide if this information is for you. Study the ideas, work the exercises, apply the strategies, and reap the rewards. If you're not blown away with the power the Forbidden Keys to Persuasion have given you, just say the word and I'll personally refund every penny of the purchase price.
The e-book is in PDF format and can be read on Windows and Macintosh computers.
Any student that works through each exercise will be very well rewarded. Forbidden Keys to Persuasion is the most comprehensive overview on persuasion I have yet read. I appreciated your approach, building from theoretical to specific tactics. Thank you for sharing of yourself. This is a brave book packed with useful material I have not read anyplace else. You continue to impress me.
Ben Mack, Former Senior Vice President BBDO, Brand Strategy Director Cingular
"Im shocked that this book is still on the market. As an expert on persuasion I read new books with little expectation that they will contain something powerful that I hadnt considered . . . then I read the chapter in Forbidden Keys to Persuasion on hidden addictions and it opened up a whole new set of possibilities that I hadnt even considered, there were three other chapters that deeply impacted my thinking and will make anyone a highly competent persuader just by implementing one or two simple ideas. This is not rehashed Cialdini or NLP or Speed Seduction or anything else you may have read about, it is pure persuasive power backed up by real observation and science. I would not sell my copy of Forbidden Keys to Persuasion for any amount of money, once youve read your copy neither will you."
Dave Lakhani, Author of Persuasion - The Art of Getting What You Want, www.howtopersuade.com
So how do cult leaders, conmen, comedians and others exert such a powerful influence over others? What lies behind their persuasive power? And more importantly, what can the rest of us learn from them?
The Forbidden Keys to Persuasion

Warren Production Services, Inc.
11503 Jones Maltsberger #140
San Antonio, Texas 78216
734-438-6433
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